Today, people are abandoning what was once known as ‘promising careers’ such as medicine, law, and engineering to join the booming real estate business. Of course, people have different reasons for doing this, but the overarching question remains, what do I need to do to become a real estate agent? Does it only involve doing real estate courses?
Well, the requirements for joining this industry differs from country to country. Each state has its licensing demands, and the law of the land regulates the process of acquiring licenses. Since the rules are entirely different, then it is difficult to come up with many consistent requirements that are common in all countries.
Determining the skills, you need to have as a real estate agent
There are some things you need to do to conform to the law in your country. However, there are also things that you need as an individual, and if you don’t, then you will find it challenging to thrive in the market even if you meet all the requirements of the law.
Wondering what to do to become a successful real estate agent? Possess the following skills.
First of all, you need to remember that by becoming a real estate agent, you are not an employee but an independent contractor. To make a living and succeed in the trade, self-motivation is a skill you need to have from the onset. You will neither have a boss to push you around, neither will you have deadlines to meet. According to the law in most countries that take this trade with utmost seriousness, real estate agents don’t have salaries, they are paid small incentives that motivate them to work, and they only reap big from commissions. Even your sponsoring broker will not tell you to go to the office. You will need to motivate yourself to do it. Eventually, your hard work will pay off.
Well, many critics will tell you that what you say as a real estate agent is more important than who you are. This is true, but those who relate well with their clients succeed more in the industry than those who are less sociable. For this reason, social skills are something that you can’t ignore. If you have them in abundance, you will be able to create a rapport with your clients, serve them diligently, and at the end of the day, all you will get is repeat business and a solid reputation that is hard to beat.
Advertising and marketing skills
You will not sit in your office and expect clients to come in their thousands seeking for your services. You need to get up and market what you do. Marketing, advertising, and public relations are a must-have for any aspiring real estate agent.
To be the best, learn how to use multiple platforms to market your trade. Initially, you will not have a huge budget for marketing or advertising. Make use of technology, and the results will undoubtedly be overwhelming. Use social media to market yourself. Learn necessary graphic design skills, and use quality content to reach out to your target clients. In the end, measure the success of your strategy, and know the areas you need to improve for better results.
Word-of-mouth is one marketing strategy that is often overlooked, but one that brings the most success, especially in competitive businesses such as real estate. Instead of sitting all day in front of your computer for updating your blog and social media sites, go out and talk to people. Doing this will help to not only get clients but also create a cordial relationship with people who can help you spread the word.
To be successful in this trade, you will need to learn how to use comparative market analyses to assess the value of the property on offer. Then, you will use your negotiation skills to persuade the client to buy the property professionally.
Customer service skills
If you want to become a real estate agent, you first need to accept the fact that the customer is the most critical stakeholder in your business. For this reason, investing in training yourself and your staff on interpersonal skills that will help give your clients the best customer experience will be a wise decision for your career. When a customer comes or calls, you need to attend to all their needs, answer all their queries, and help them sell or buy property. If you do not have these skills, then you need to develop them as soon as now, or else you will never make it to the top as you desire.
Remember, you will not just be dealing with clients, but you will also have brokers, creditors, employees, business partners, and other stakeholders on board; thus you need to develop business skills. They will help you act professionally in all your dealings; thus propelling your success.
Do I need a professional background to become successful in real estate?
When you do your research, you will be forced to believe that you need a particular professional background to succeed in this industry. This is just a misconception. In fact, some of the most prosperous real estate agents were doing all manner of unrelated things before they finally decided to join the trade.
This does not, however, mean that you don’t need professional backing. It is more of an additional ingredient to success and not a prerequisite.
So, what are the requirements of the law?
As mentioned earlier, laws are different, and they have different requirements that one has to meet to become a real estate agent. However, there are a few things most countries demand real estate agents to do. They include;
- Be of the adult age stipulated in law (mostly 18)
- Have valid citizenship or legal residency of the country
- Complete a pre-license education program and pass the exam (this requirement varies from country to country)
- Are you ready to become a real estate agent? Now that you know what you need to do to succeed in the business, it’s your turn now. Go to the market, find an experienced real estate broker, face industry challenges, work hard, persevere, and you will enjoy the fruits that come with success!